Arief Ikhsannudin

Arief Ikhsannudin

Driving Web3 growth through sharp marketing strategies and meaningful communities, built on years in esports, engineering, and crypto

About Me

I am a Web3 Marketing Specialist with over four years of experience spanning esports, engineering, and the crypto industry. My expertise lies in crafting and executing strategic marketing campaigns that drive growth and foster engaged communities. I have a proven track record of collaborating with cross-functional teams to enhance brand visibility and user adoption in the rapidly evolving Web3 landscape.

Professional Experience

SolHedge logo

Discord Moderator

SolHedge
Part-time
June 2025 – Present
Remote

Moderated community channels and supported campaign-related activation for a DeFi protocol focused on LP protection.

Key Achievements:

  • Maintained active community engagement in Discord channels
  • Supported DeFi campaign activations and user onboarding
  • Enforced community guidelines for LP protection discussions
  • Facilitated user support for DeFi protocol features
SwapperFi logo

Indonesian Ambassador

SwapperFi
Part-time
June 2025 – Present
Remote

Represented SwapperFi in Indonesia, building localized community campaigns and strengthening product visibility in the region.

Key Achievements:

  • Built localized community campaigns for Indonesian market
  • Strengthened product visibility across Indonesian Web3 communities
  • Created region-specific content and educational materials
  • Facilitated user onboarding and support in Bahasa Indonesia
Bulb IO logo

Business Development

Bulb IO
Part-time
June 2025 – Present
Remote

Supported growth initiatives through partnership outreach, project scouting, and business expansion strategies.

Key Achievements:

  • Conducted partnership outreach and relationship building
  • Scouted potential projects for collaboration opportunities
  • Developed business expansion strategies for new markets
  • Supported growth initiatives across multiple verticals
OKX logo

Content Creator

OKX
Freelance
April 2025 – Present
Remote

Created educational and promotional content for OKX's Indonesian user base across multiple Web3 channels.

Key Achievements:

  • Created educational content for Indonesian crypto users
  • Developed promotional materials across Web3 channels
  • Localized complex trading concepts for Indonesian audience
  • Maintained consistent content calendar and engagement
Bybit logo

P2P Leads Partner

Bybit
Freelance
May 2025 – Present
Remote

Assisted in user acquisition and P2P campaign promotions tailored for the Indonesian market.

Key Achievements:

  • Supported user acquisition for P2P trading platform
  • Tailored campaign promotions for Indonesian market
  • Facilitated P2P trading education and onboarding
  • Generated leads through targeted community outreach
Bitget Wallet logo

Key Opinion Leader – Indonesia

Bitget Wallet
Part-time
Apr 2025 – Present
Remote

Executed localized KOL campaigns and educational content across Indonesian Web3 communities, supporting growth for Bitget Wallet.

Key Achievements:

  • Promoted campaigns (Hyperion, WalletConnect, X promotions)
  • Created content on X, Telegram, and Discord
  • Hosted AMA sessions and collaborated on message localization
  • Built relationships with micro-influencers and delivered KOL metrics
BlockHood logo

Founder – Web3 Indonesia Community

BlockHood
Full-time
Apr 2025 – Present
On-site

Founded and led BlockHood, a grassroots Web3 community focusing on education, partnership, and exposure in Indonesia.

Key Achievements:

  • Built a team of 5+ contributors
  • Organized live sessions and represented community at offline events
  • Established early partnerships with regional players
  • Led research, due diligence, and exploratory brand campaigns
Meta Earth logo

Indonesian Ambassador – Web3 Community

Meta Earth
Full-time
Apr 2025 – Present
Remote

Led Meta Earth's Indonesian outreach and campaign adaptation to grow user trust and localized understanding.

Key Achievements:

  • Delivered Bahasa updates and hosted AMA sessions
  • Promoted Meta Earth in 10+ Indonesian Web3 communities
  • Created localized content assets and engaged in user feedback loops
DRX Sportech Company logo

Community Manager – Indonesia Web3 Ecosystem

DRX Sportech Company
Full-time
Jan 2025 – Jun 2025
On-site

Scaled DRX community through grassroots strategies, event coordination, and partnership growth.

Key Achievements:

  • Telegram: 3K to 200K+, Discord: 100 to 5K+
  • Hosted IRL meetups, launched trading competitions
  • Partnered with major players like Trust Wallet, Web3 Week Asia
  • Led moderation, feedback loops, and cross-functional alignment
Cryptoverse Labs logo

Community Builder & Growth Lead – Crypto Community

Cryptoverse Labs
Full-time
Oct 2024 – May 2025
Remote

Built community from 0 to 20K+ users with a focus on trust, reward systems, and daily campaign execution.

Key Achievements:

  • Led engagement and partnership growth
  • Delivered daily updates and supported AMAs
  • Collaborated with founders to expand reach
710 Project (Web3 / TON Ecosystem) logo

Regional Community Moderator – Indonesia

710 Project (Web3 / TON Ecosystem)
Part-time
Nov 2024 – Apr 2025
Remote

Moderated Indonesian channels, enforced community rules, and served as user feedback liaison.

Key Achievements:

  • Managed Telegram/Discord with 1K+ daily active users
  • Delivered localized campaign updates
  • Relayed insights to the global team
Socrates Global logo

Indonesian Ambassador – Web3 SocialFi Project

Socrates Global
Part-time
Sep 2024 – Mar 2025
Remote

Promoted brand presence and handled user education for Indonesian crypto users in SocialFi landscape.

Key Achievements:

  • Represented brand across Telegram, Discord, Twitter, and Reddit
  • Hosted onboarding sessions and shared campaign content
  • Gathered community insights and relayed feedback internally
Decentramind logo

Product Tester & Community Contributor – Web3 Task Program

Decentramind
Part-time
Oct 2024 – Jan 2025
Remote

Tested early Web3 tools and provided QA feedback during beta cycles.

Key Achievements:

  • Completed 25+ microtasks
  • Provided bug reports and onboarding support
  • Improved task clarity and success rates for newcomers
Auto Sultan Capital logo

Moderator

Auto Sultan Capital
Full-time
Nov 2024 – Dec 2024
Remote

Maintained Telegram/Discord community with 2K–5K DAUs for a 50K+ member airdrop campaign.

Key Achievements:

  • Responded to 100+ inquiries daily with 95%+ timeliness
  • Delivered updates, managed AMAs, and enforced guidelines
  • Boosted engagement through mini-events and feedback reporting
Cryptic logo

Sales Specialist – Web3 & Crypto Ecosystem

Cryptic
Full-time
Oct 2024 – Nov 2024
Remote

Handled B2B sales operations for crypto-native clients, from outreach to client servicing.

Key Achievements:

  • Qualified 30+ leads and ran sales calls
  • Negotiated deals and aligned services with growth goals
  • Informed strategy with market research and tech trend monitoring
Garudaku (PB ESI) logo

Professional eSports Player & Team Leader

Garudaku (PB ESI)
Full-time
Jun 2023 – Aug 2023
Hybrid

Led a competitive team under PB ESI's esports program.

Key Achievements:

  • Managed a 6-player roster
  • Coordinated 15+ tournaments in 3 months
  • Led practices, post-match reviews, and conflict resolution

Business Owner

NextLevel Boost
Part-time
Aug 2020 – Aug 2021
On-site

Founded a game-boosting service growing from word-of-mouth to 150+ sessions with 90%+ retention.

Key Achievements:

  • Managed operations, pricing, and client support
  • Delivered weekly service to loyal clients
  • Gained insight into customer trust and micro-business growth
Free Fire Indonesia (Unofficial) logo

Community Manager

Free Fire Indonesia (Unofficial)
Full-time
Jul 2020 – Aug 2021
Remote

Built a grassroots community to 5,000+ members with online events and brand-aligned initiatives.

Key Achievements:

  • Ran tournaments and Q&A sessions
  • Promoted peer-driven growth and engagement programs
  • Collaborated with volunteer moderators and regional channels

Skills & Expertise

Community Event Management proof of work

Community Event Management

Organizing and hosting Web3 meetups, conferences, and community gatherings

93%
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Thread Writing proof of work

Thread Writing

Creating engaging Web3 educational threads and viral content for social media platforms

88%
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Growth & Product Marketing Execution proof of work

Growth & Product Marketing Execution

End-to-end campaign execution, product launches, and performance optimization with proven ROI results

92%
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Event Moderation & Live Hosting proof of work

Event Moderation & Live Hosting

Professional live event hosting, AMA moderation, and real-time community engagement management

85%
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Social Media & Content Strategy proof of work

Social Media & Content Strategy

Strategic social media planning, content calendar management, and cross-platform engagement optimization with proven follower growth

80%
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Content Planning & Creation proof of work

Content Planning & Creation

Strategic content planning and creation for Web3 projects, from token announcements to educational materials

95%
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Community Building proof of work

Community Building

Growing engaged communities across Discord, Telegram, and social platforms with proven track record of building massive active member bases

90%
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CLICK ON EACH SKILL TO SEE MY WORK SAMPLES!

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